The most crucial aspect of any business is communicating with its clients. You must ensure that customers are satisfied with your services and that you listen to what they have to say, in addition to giving customer assistance. With so many tools and social media channels at your disposal, it has never been easier to maintain a direct line of connection with your clients.Requesting feedback, informing them of product or service improvements, and responding to sales requests.
But, with smartphones reducing everyone’s attention span, how can you be sure your customers are paying attention to your company communications? Is it feasible to stand out in an age of information overload?
Only 20% of emails containing consumer information are ever opened. With inboxes frequently automatically filtering communications from businesses into promotion folders, commanding your customer’s attention has become even more difficult.Many businesses reach out to their clients directly through various channels, and one of the most effective ways of doing so is through business text messaging.
According to consumer research, millennials would like to communicate with a business by text message rather than email or phone call. Text messaging is easy since customers may select when they engage and respond, as opposed to phone calls, which require them to be accessible at the time of the call. With business text messaging, no money is wasted on call operators, and no time is lost due to missed calls.
We’ll go over 10 reasons why you should start using SMS text messaging for your business, and then we’ll show you how to quickly integrate this platform alongside your other existing communication channels to build an omnichannel approach to customer service.
SMS distribution is relatively speedy and efficient, taking only seconds to reach a large audience. It’s unusual to be able to send a customised message to a large group of people in such a short period of time.
2. Immediate outcomes
You will be able to view those who have got it right away, as well as other analytical data such as those who have opened it, read it, and, of course, the most essential one, those who have responded.
SMS is a very personal communication because it is sent directly to each individual consumer.
Because mobile phones are such personal gadgets, people frequently respond with greater personal immediacy. You may improve this even further by sending it as a personalized message to each recipient. This will undoubtedly pique their interest.
Potential clients are significantly more likely to offer you their email address than their phone number, so have an email list as well. However, this indicates how private most individuals consider their phone number to be. Customers are more likely to respond to your messaging once you have a phone number because they invited you in.
4. It is inexpensive.
Text messages are inexpensive, especially when purchased in bulk.No other marketing approach offers such low-cost outcomes, especially when compar ed to traditional marketing tactics such as TV, radio, or print media.
5. Simple and straightforward
SMS has become a widely used communication channel due to its ease of use and reach.
Everyone understands how to open, read, and send a text message. Furthermore, because of the length limitation (160 characters), messages are short, straightforward, and to the point. And who doesn’t enjoy something sweet and simple?
6. Global Marketing
Text messages are intended to be delivered to anyone with a sufficiently contemporary mobile device and a cell phone service. As a result, you may reach millions of individuals in an instant, at any time and from any location. With an estimated 7 billion mobile phones in daily usage today, SMS is one of the few technologies that is uniformly synchronised across all worldwide mobile phone operators. Text messaging allows you to communicate with people all around the world.
7. Same-day delivery
Apart from face-to-face meetings and direct phone calls, SMS is one of the most direct ways of connecting with clients.Because the other two can be complicated, time-consuming, and costly, it’s apparent who wins!
Once you’ve segmented your audience, you may precisely target groups of clients with a range of marketing messages. Knowing what works and what doesn’t allows you to fine-tune your approach to optimize sales potential.
Because you can schedule text messages, you can save time when organizing your campaign because you don’t have to write each message manually, and groups of people can be targeted with planned texts. This gives you more time to focus on other aspects of your business, such as managing the majority of sales possibilities that will come back from your SMS delivery relatively shortly after you send it.
10. Analytical and trackable
SMS may also be easily tracked; most providers provide delivery reports, which can be a wonderful resource for determining what successes you’ve had with SMS deliveries, allowing you to fully and correctly rate the performance of your campaigns. You can then apply what you’ve learned in the previous campaign.