When you’re starting your business for the first time, typically, getting user feedbacks is the last thing on your mind. After all, what if you are a small business owner with only a few clients?
Most of your energies will be directed to getting sales. For starters, you already find it a great achievement that customers buy from you without requesting a refund. But getting user feedbacks is much more than measuring customer satisfaction. If you can gather the right kind of feedback, your business will reap many benefits, including:
Gain the trust of new customers – According to a Nielsen study, sixty-six percent of people say they trust the user feedbacks of other users.
Increase sales – A study published in the Journal of Marketing Research showed that surveying customers increased both the frequency of purchases and the amount they spent on a business within a year.
Troubleshoot – If you receive negative feedback, it could hurt you at first, but it is a good opportunity to improve aspects of your business that you might have overlooked. This is especially true if you are working alone or just starting out. Think of it as a consulting service that will help you iron out all the wrinkles before expanding your business.
Identify opportunities – Depending on your goals for each client, you can use the feedback to identify the different opportunities that you may have missed. Customers may have a different idea of what your products should be.
User feedbacks are one of the things that most concern those responsible for ensuring production
In these times, user feedbacks are one of the things that most concern those responsible for ensuring production can run as expected. But you need to know that negative feedbacks keep companies from sleeping, which are obsessed with the fear that these feedbacks will directly affect the commercial relationships that can be established between the brand and other potential buyers.
Carrying out production actions and acting appropriately can help you even get these unfavorable feedbacks to serve or to reinforce confidence in your company. These feedbacks shouldn’t make you fear, since they do not necessarily suppose an element that will ruin the image of your brand.
Good feedback management of these situations can cause the attitude of consumers to change. To do this, the key lies in sincerity and transparency, addressing the matter as naturally as possible and not generating the suspicion that there is a hidden interest that we intend to achieve.
The way we manage the user feedbacks will directly influence the image we project to other users. And let’s face it, surely you know more than one case in which things have not turned out as you expected and have not met the expectations and demands that the products/service promised. But here is the key, those companies that know how to satisfactorily resolve these conflicts will be able to improve the relationship with their customers, even more than if the product/service had been satisfactory from the beginning, since they will be very satisfied with the treatment received and will recommend the company in addition to giving good feedbacks about it.
Don’t ever thing you can avoid user feedbacks
You should know that the censorship of user feedbacks is useless or can even turn against you. You have to let the user know that his/her opinion has been taken into account, even if we do not give an immediate response. The consumer has to feel heard in your production.
Another important key is humility, treating users with tact and acknowledging their own mistakes. And lastly, you should know that, in extreme cases, you can redirect the conversation with the consumer towards private channels.
User feedbacks are important but need to be managed well
Finally, feedbacks are very important to provide an opportunity for every company to introspect, knowing “which sector” needs improvement, and “which sector” needs to be maintained (quality). It is necessary to structure the product based on qualitative feedbacks, so that each product produced fulfills what most customers want, and those who may become potential customers. Fortunately, in 2021 with the right tools it becomes easy to do. No need to have an MBA to structure your feedback channels and start collecting qualitative feedback. Now, product structuring can be done more easily and automatically thanks to the help of special tools. Every product produced should be in accordance with what is really needed by customers, so the company concerned can remain competitive and avoid any unnecessary production processes.
