It’s not enough to be the best construction business in your area these days. You have to wear a lot of hats. One of them is also marketing. To really grow a small construction business into a big company you have to know how to build your brand and get the word out there.
In the construction industry, there is almost always downtime between projects, and building a big enough client base to avoid that is a challenge for most small companies. With the right marketing strategy, you can have a process that helps bring in a lot of clients and eliminate the downtime between projects.
In this article, we will go through some of the best ways to market a construction business so you can grow it larger.
1 – Generate leads
There are a lot of different facets to marketing but one of the most important for construction businesses is lead generation. This is a system in which the ideal client for your business is brought into a sales funnel and cultivated until they become an actual customer.
It is a delicate process but when done effectively it can work alongside small business construction software that is used for bid management among other things. Much of it can also be automated making it very effective at acquiring leads.
One of the best systems is called inbound marketing which allows your ideal client to find your business rather than the other way around. This is a system that uses various marketing techniques to build a brand and online presence. When a visitor to your landing page arrives, they click through and fill in a form and enter the sales funnel.
Once in the funnel, a series of emails are sent that guide the user through the buyer journey so to speak. There are different phases of the journey with the beginning being more about them gathering information and the latter ones setting them up to become leads ready to hire your company once you’ve built trust.
2 – Local SEO
One of the most effective ways for inbound marketing to work is to have a website that uses SEO to bring in organic traffic to your website. SEO stands for Search Engine Optimization and is when content on the website is created around keywords a person is likely to use when looking for information. Then, when it works, your content comes up at the top of the results and people click through to your website and the lead generation begins.
3 – Pay per click ads
It would be great if you only needed organic traffic from Google and some traffic from your social media to bring in new clients. This isn’t the case so there are certain keywords that are hard to compete for unless you run some ads for them.
These ads are highly targeted and will bring in very motivated visitors to your website and into your funnel for lead generation. They can be very cost-effective as they can produce a great conversion rate.