Now that COVID-19 is transitioning from a scare of the moment to part of a post-pandemic reality, it is time for brands to re-evaluate their marketing strategies to suit the new normal.
Printing companies are no exception – and as an industry that is by default geared towards personalization and uniqueness, there is enormous scope to market effectively in the COVID-19 era.
Here are some tips, including digital marketing, for printing companies to consider:
1. Sell COVID-19 awareness print products
Several months into the pandemic, rumors are still circulating about the dos and don’ts of protecting oneself from the disease. Panic is rife, ignorance even more so.
Therefore, as a print company, an excellent way to resonate with your current and prospective customers is to sell customizable brochures, wall posters, bag tags, t-shirts, and other print products that feature useful tips on safety and hygiene with an attractive design.
These will sell well and position you as a brand that cares about its customers’ health and is very much a part of the COVID-19 awareness movement.
With wordings positive in nature beautifully printed on multiple items such as t-shirts and mugs, your customers can uplift their spirits rather than increasing their sense of panic.
By joining hands with web-to-print solutions like Design’N’Buy, you can sell ready-to-print templates for signage, outdoor banners, and posters that can be easily customized via the product designer software.
2. Invest in web-to-print technology
Gone are the days of laboriously preparing all your print designs by hand or on drawing software. With web-to-print solutions, getting high-quality print products is a cinch for you as well as your customers.
Web-to-print technology is easy to use and offers your customers the option to customize their design or choose from among pre-made templates. This is the perfect solution for those who cannot see their loved ones because of the lockdown and want to send them a personalized gift.
Check out the multiple web2print software solutions that implement the technology best suited to your business requirements. You can even purchase ready-to-print, customizable templates from them to sell on the web2print software. In the end, choose the one that allows you the most flexibility at the best price.
3. Dip your toes in the digital marketing pond
With social distancing becoming the norm, digital marketing is more crucial than ever to connect with your customers. Focus on creating a solid content base for sharing across different channels, including social media, your company website, and emails.
Be sure to create content that is mindful of the current situation and encourages your customers and followers to stay safe. From Instagram advertisements to Facebook videos to personalized emails, there are plenty of options to explore.
It is also important to keep tracking each digital marketing campaign’s performance so that you can make changes as and when required. You can do an email campaign, educating your customers about the importance of spreading awareness on COVID-19.
Use this opportunity to subtly promote the ready-to-print, customizable templates of brochures, posters, signage available on your web2print software storefront. Keep switching ideas to see what works in digital marketing for your printing company and what doesn’t.
4. Digital printing is the future; promote that
The COVID-19 pandemic represents an element that is most likely to change the digital printing industry’s face. However, local and flexible production continues to thrive when global supply chains are currently adversely affected.
Digital printing involves printing digital images directly onto different types of surfaces. This is the future of printing – it is fast, high-quality, and yields permanent results. Now is the time to invest in digital printing to cater to an entire spectrum of customer demands, be it an anniversary photo on a mug or a football team logo on a cap.
What is more, digital printing is cost-effective and environment-friendly. You can use the same digital image repeatedly without any manual work involved for both small and large orders. Digital printing is indeed the future as it attracts attention for its short printability, high flexibility, and customizability. Therefore, hop on the bandwagon today!
5. Reach out to your customers
Now more than ever is the time to show your customers that you genuinely care about their wellbeing. This is not exactly a happy time for anyone, anywhere in the world. Hence, personalize your approach and make sure you empathize with them in the real sense.
Reach out to them over call or email and ask about how they and their families are doing. If you can send them a small token of appreciation via courier, do that as well.
Alternatively, assist them in safety tips, recommendations on local healthcare providers/grocery suppliers, or discounts on any products they might need urgently. You might not be a health and safety expert, so it is vital you do your research and prepare your advisory accordingly.
By showing that you care, you will stand out in your customers’ minds as a compassionate brand and increase their loyalty towards your products whenever they are ready to buy again. Empathy and compassion matter in these trying times.
Summing it up
Just because COVID-19 has shaken the world to the core doesn’t mean you should sit down with your head buried in the sand. Take this opportunity to try out different business growth techniques to better connect with your customers.
Work on your website and social media, sort out your web-to-print software, add more print-ready templates to the mix and even expand innovative technologies like digital printing to ensure you beat the competition and stand out in the market.
Are you currently looking for a web-to-print solutions partner? Don’t look further – simply email us at [email protected] with your list of business requirements, and we will get back to you with a personalized demo. Sounds good? Speak soon!