Nailing the perfect search engine optimisation strategy is far from easy, but that doesn’t mean that there aren’t some fundamentals you can rely on while developing your latest SEO strategy. Whether it be visualising your strategy, understanding your audience or knowing what your company is all about, approach SEO in a highly targeted way is the key to succeeding in an increasingly competitive world. Taking heed of each of these things is particularly important if you’ve found that your campaigns or strategies have lagged in the past, so in this article, we take a closer look at each of these five elements that make SEO strategies sing.
The first things you should base your SEO framework around
One of the first things SEO companies will typically do when creating a brand new SEO strategy for a client is to make sure that they develop a highly effective plan – developing your strategy as you go might seem like a good idea at first, but it’s only when you develop something like a mind map that you can more easily see where problems – often hidden ones, at that – lie. To ensure you develop a concise plan, it’s a good idea to consider a series of categories, and from there have a sit down and brainstorm about how your SEO strategy will affect each of these categories and subcategories. This approach is so valuable as it does away with linear understandings of digital marketing campaigns and instead considers your SEO strategy as complex web that can change at the drop of a hat. When you have a good idea about what your plan looks like, it’s then important to transfer your thoughts into a visual representation of the strategy. This makes it far easier to reference back to your strategy in the future, as well as make any amendments along the way. Creating this plan in a document accessible on the cloud will allow many people to view and potentially alter it (such as your team or clients).
Do you understand your company and audience?
Although technical knowledge is always important, one of the most significant things you’ll need to consider when developing a strategy for search engine optimisation is how well you understand the company. This is because you will need to have a firm grasp about the strengths you can utilise in your strategy, in addition to what tactics will inevitably work best for the brand identity, and also what might not work so well. To better understand this, you will need to take into consideration your product’s unique selling proposition, the company’s overall vision (both for now and in the future) and where you might not be doing so well now (as you can start improving upon this in your strategy). Knowledge about your company will also extend to your audience, as they are the people you want to be reaching, after all. Understanding what the receive well, how knowledgeable they are about what you’re selling and how they digest the marketing information you’ve traditionally used.
Accurate Goals make all the difference
When you’re developing SEO strategy for your business, it’s important that you know exactly what you’re going to be doing – approaching it in a wishy-washy fashion is a sure-fire way to fumble what you’re doing, wasting time and money in the process (as well as potentially upsetting your target audience). Developing a targeted SEO strategy might take time, but it’s well worth the resources you invest.