Content is the bread and butter of your website; any business needs to have good content in order to entice their readers and eventually get sales (if that’s what your business is all about). The content marketing funnel used by marketers explains the concept of good content and how it can in turn, give your brand and business more online presence and allow people to become aware of you. Writing content that converts consumers and gets the readers to truly believe in your product or service is hard to achieve though. You may want to hire a professional or try a recommended SEO agency as they tend to have all the answers. While we would suggest getting professionals to do all the hard work for you, you can try and get started yourself without the help of anyone else.
Essentially, writing good content is about being able to keep people engaged and enjoy what they’re reading. However, you need to remember, a lot of the time, people don’t just read things because they don’t want anything out of it. You must share your knowledge or offer readers some sort of freebie for getting onto your site and reading the content. You may see some brands doing this with their services such as providing PDF booklets on their website surrounding what they offer. If you’re a car servicing company, you may produce a guide or page all about how to spot when something is wrong with your car.
Are you interested in learning a little more about how to write good content that converts readers and keeps your brand alive? Keep reading to find out all the insider information and secrets…
Be aware of your audience
As a brand or business, you will have a target audience that you think will be interested in your product or service. When you’re writing content on your website or for anything that potential customers will read, you have to be aware of your audience and what they want from you. Likewise, with everything, it’s difficult to pinpoint exactly what they want but you can know around about what they’re looking for. Targeting your customers through content shows you know your stuff and through reading your content, audience and potential customers are sure to get to know your brand more which builds up loyalty and a sense of trust.
Always use correct punctuation and grammar
This tip may seem like the easiest thing in the world, it’s kind of obvious that you should always use the correct punctuation and grammar. However, sometimes certain paragraphs and sentences can slip through the net which will mean your content decreases in value. Whenever you’re writing content, or getting someone else to do it, always edit and proofread the work before it goes live on your website. You never know, you may find a critical error in the writing. Plus, incorrect punctuation and grammar can impact SEO if you’re not careful which may mean you’re not fairly placed in the rankings on Google for your chosen keywords.
Optimise for SEO
SEO stands for search engine optimisation and you may be vaguely familiar with the term if you’re online and building your Google presence. In order to survive the world of millions of websites and pages of content, you have to stand out and ensure your content is unique. Not only this, you have to optimise your content for SEO. Use keyword, phrases and anything else you can think of to optimise the content. Keyword research is a simple process you’re able to do with both free and paid tools. A favourite of ours has to be Ubersuggest by Neil Patel which suggests the best keywords for your domain and how difficult it is to rank for them.
Be authentic and honest
The best content is the honest and authentic stuff out there, it’s understandable that not everything is going to be 100% truthful all the time but if you do everything you can to be transparent within your content, your customers and readers will thank you. When things are going wrong in your industry then it’s more about changing around wording of content rather than being dishonest. If you’ve built up a rapport with your audience and they trust you, they’re a lot more likely to buy your product or service. However, writing everything in a promotional and robotic way won’t get you the conversions you wish for. Take your time and think about every piece of content you write, try to be as honest as possible. The honesty will be rewarded!