Shopify is hosting more than one and a half million online stores operating in 175 countries, with an annual transaction volume of $60 billion. Shopify has become one of the most popular e-commerce platforms in the world.
Thanks to the wide range of support services that store owners use, the Shopify platform is attractive to many online entrepreneurs. These services include payments, analytics, marketing support, website hosting, site theme motifs and delivery.
There are a huge number of successful Shopify stores on the platform, many of which earn tens of millions of dollars. There are even some of them whose annual income exceeds one hundred million.
So what makes these online stores attract customers and successfully sell them to the online community?
Factors Underlying a Successful Shopify Store
Here you’ll study common features that you can find in any successful Shopify store. Let’s analyze each of them to see how they can help the company develop its store. Don’t forget about using Shopify custom product options that are indispensable from creating an outperforming Shopify store.
A Well-Designed Website
The path to a successful business on Shopify begins with an online store. Your website is the first thing that customers contact with your product offers and the first impression does matter.
A good design of the Shopify website provides customers with easy navigation. Your e-commerce store should be organized and attractive, boasting an interesting theme.
The design of your website should also match the brand of your store. Products should be displayed clearly and without obstacles from the elements of your site.
Speed is another factor in website design, as sites with fast loading make shopping more convenient. Studies have shown that slow loading of websites can force customers to leave the online store, taking away their precious income.
These aspects draw attention to the products and information on the site.
Mobile devices are becoming increasingly common in e-commerce. Mobile e-commerce accounts for more than half of all online transactions and is growing annually.
The best stores on Shopify optimize their websites for mobile use. They also offer mobile apps that allow them to maximize the reach of the target audience.
Online stores need to do more than just reduce the size of their homepage for mobile devices. Mobile Internet has its own unique features, including mobile responsive design, which must be added to the main page so that it is clearly displayed on phones and tablets.
A Shopify store that cannot optimize its website for mobile users may miss up to 66% of potential sales.
A well-functioning Shopify store sells products in a niche familiar to them. You should be aware of your offers, which will become apparent on your website.
Your products should be aimed at fulfilling the stated mission and theme, and this goal is more than just selling. Many successful Shopify entrepreneurs are focused on serving an underserved community, fulfilling a social theme, or meeting a need with their products.
These stores offer products that differ from similar products on the market. This aspect helps to improve the quality of customer service, turns customers into regular customers, and provides a high conversion rate.
One of the common factors of almost all leading online stores is dazzling photos posted on their homepages. They are visually appealing and present the goods in an attractive manner that is being sold.
Stimulating images will move you to the rest of their offerings. Since shoppers can’t touch or feel the products, Shopify stores are visually appealing. You should take the time to plan your product presentation along with a unifying theme.
It may be tempting to take pictures of yourself to save money. But investing in professional photo services will benefit you more in the long run. The photographer will place the products so that they match the theme of your site and present them in a form that will be effectively sold to customers.
Smart Product Descriptions
Leading Shopify stores use memorable product descriptions. Instead of sales rhetoric, they describe their products so that they appeal to their target audience and address their weaknesses.
The product descriptions on your homepage should awaken the imagination of your customers. You can use any theme, but adding light humor is a pretty reliable way. And do not forget to take into account the problems and desires of the client. This makes the client think that you care about them.
Tell a story with a description of your product. The main thing is to convey the advantages of the product in such a way as to interest the buyer and encourage him to make a purchase.
Interaction With Clients
Medium-sized businesses sell to customers, but the most successful companies create communities. Interacting with customers is like building a fan base. The leading stores on Shopify have succeeded in this, having a high level of loyal customers.
These regular customers are more than just customers – they interact with the Shopify store through various channels. Successful companies maintain two-way communication with their customers who feel like family members and advertise their products whenever possible.
Social networks are a great place to communicate with customers. The store can get valuable feedback about the products it offers and understand the desires and aspirations of its customers. They can also solve problems and issues that arise with their products.
Facebook, Instagram, Facebook and Twitter, for example, with user-generated content on social networks, customers can put their thoughts into practice by providing content related to products. This is a distinctive feature of the deep interaction of an online business with its customers.
Smart Content Marketing
Content Marketing is another great tool for interacting with customers. Encouraging customers who stay for a long time is beneficial for your business. Leading leading stores run regular promotions and offer loyalty programs to make existing customers feel valued while the store attracts new customers. This also leads to an increase in sales volumes.
There’s evidence that interested customers are usually loyal to the brand. They help promote the brand through word of mouth, maximizing the marketing costs of the business. This shows that customer engagement sells more products.
Social Evidence and Customer Reviews
People like to buy goods and services from a company that satisfies customers. For this reason, many people view customer reviews of a product online before making a purchase decision.
The leading stores on Shopify usually showcase their customer base through customer reviews. This is a great way for store owners to interact with their customers and strengthen the theme of their business.
Potential buyers can also see if the store’s products can solve their problem based on other people’s experiences. According to Nielsen Customer Research According, three out of every four online shoppers make a purchase decision based on customer feedback.
The same study also shows that a third of online shoppers usually avoid online stores without any reviews.
Encouraging customers by facilitating care reviews or even rewarding them is a necessity.
Excellent Customer Experience
For the sale of goods, there is nothing more important than customer’s satisfaction. This should be the crucial theme of any online retail store.
A great website and top-notch products mean nothing without a positive customer experience. This is the most important factor determining the future of a commercial enterprise.
Providing high quality customer service is one of the ways your ecommerce store can compete in the marketplace. This is the most effective and inexpensive marketing tool you can use. This is also the topic of most business improvement schemes.
Although Shopify is an incredible resource for e-Commerce, Shopify intentionally limits the number of products you can access in the collection object to 50 per page. In other words, the maximum number of products you can access and display on your collection page by default is 50. For some, this may be enough, but this is 2022, you can edit and customize literally anything, and this is not excluded. In order to get around this pesky product limit, there’s a little trick that you can use. APO helps to create unlimited product options to attract as many customers as you can.
To Draw The Line
You need to make sure to analyze and accommodate any changes to grow your business in the long run. It takes a lot to start a business from scratch. Creating a Shopify store is just the tip of the iceberg, but it’s the first milestone you’ve achieved in your business journey! To ensure the smooth running of your store, you need to put in a lot of hard work, dedication, and time.
Based on the experience of browsing the website, the availability of products, the checkout process, customer support and order fulfillment, the overall customer impression will determine whether they will make a repeat purchase in the store or not.