Keeping up with the dynamics of the consumer market is never easy. Today, retailers are fighting neck and neck to earn customer satisfaction and stay ahead of the competition. To meet these twin targets, retail managers are now working towards improving their business operations and functionalities. As per a study, 40 per cent of retail managers believe increased productivity can fuel growth in the retail sector in the upcoming years (globalwebindex.com). Achieving business efficiency only becomes possible with technological adaption and advancement. From inventory optimisation to robust supply chain, most aspects of retail businesses are now being digitally managed with little to no manual intervention.

Also, there is another area of retail business that has benefitted tremendously from digital technology. Guessing what it is? It is the weighing operations. Frankly speaking, weighing operations play a significant role in protecting customer interests in an end-to-end supply chain system. Gone are those days when retailers would use an analogue scale to measure products before handing them over to the customers. To provide customers with correct measurements, businesses owners are now investing in digital weighing scales. With plenty of features and advanced functionalities, digital electronic weighing scales are crucial for improving business efficiency and workforce productivity today.

Understanding the importance and market trends of digital weighing scales

From laboratories to heavy-duty industries, different types of electronic scales can meet the weighing needs of various industrial verticals. As a result, you can measure loads of different weighing capacities using these machines. Whether is a minuscule jewel or a 100-ton truck, you can weigh almost everything when you have the right weighing scale at your disposal. For their ability to support varying weighing applications, digital electronic scales are highly sought after these days.

Its worldwide marketability has further been substantiated by several research reports. For example, according to marketresearchfuture.com, the global market of digital weighing devices is supposed to touch $4.57 billion by the year 2023 from $3.35 billion of 2017. Out of all types of scales available, table-top weighing instruments are expected to create the maximum buzz for all the benefits they offer. This indicates that during the forecast period, more and more retail businesses are going to procure digital weighing scales to improve the weighing operations at their retail stores. If you are still working with analogue scales, it’s high time you switched to digital scales and reaped several benefits.

What makes digital scales better than analogue scales? Here are some reasons

Precision & reliability – Analogue scales are accurate and reliable but reading between the decimal places can be a challenge for many. As such, it does create a detrimental impact on the readability of such machines. On the other hand, with built-in digital sensors, electronic weighing scales excel in terms of both reliability and accuracy. These machines offer excellent readability by converting the measurement into the electrical form on the LCD.

You are free to use an analogue scale but bear in mind the challenges that tag along with it. However, when you use a digital scale, you can stay assured of high-quality features and functionalities. It gets easy for your workforce to weigh goods and offer the correct measurement result to the end-customers. If you take a closer look, you will see that investing in digital scales boosts the efficiency of your employees and generates trust among your customers.  

Convenient use & handling– Using an analogue scale is pretty easy but continuous wobbling of the dial causes inconsistencies in measurements. And this once again impacts the readability of these scales adversely. But with a digital scale, you can keep these issues at bay. As these advanced machines come integrated with high-quality display, it gets easy for you to obtain the right and consistent measurement whenever used or required.

Along with the high contrast display, the backlight is a major highlight of digital scales. This feature facilitates the easy, quick, and accurate reading of weight measurement results. Whether you want to use them indoors or in some outdoor locations, these scales offer flawless readability in all types of light conditions; thanks to their LED display with backlight. All these factors make the digital weighing scale the best choice for your retail store.

Portability & durability – Since analogue scales contain and run on the spring mechanism, they are heavy and cannot be carried around easily. So, do you want to use an analogue scale and slow down the efficiency of your weighing operations? Or would you like to switch to a digital scale and accelerate the workforce productivity at your retail store? Running on rechargeable batteries, digital weighing scales are lightweight and portable. To enhance their retail appeal, these scales come in sleek, stylish, and trendy designs.

When it comes to durability, analogues scales are sturdy and robust. But its spring system can suffer natural wear and tear thereby getting in the way of the scale’s efficiency. There is no denying that digital scales wear out as well but a yearlong warranty offered by manufacturing companies can save you big time! Moreover, with top brands offering after-sales technical support, you can rely on their expertise as and when required.

Cost & extra features – Digital scales are costlier than analogue scales given their higher efficiencies, advanced features, and impeccable accuracy. They are further packed with useful features like optional Bluetooth and Wi-Fi, dual-range capacities, full & zero capacity tare, and memory clean & recall among others. There is no harm paying a little more if you get so many features and functionalities in exchange for a slightly higher price. Isn’t it?

With such an efficient instrument, you can expect optimal and efficient performance from your employees. Moreover, effective weighing operations play a significant role in streamlining your overall retail business operations. Being said that, we suggest you buy a top-branded weighing scale and not some low-quality device. That way you can get good value for money and accurate weighing results without fail.

Wrapping it up – The on-going global pandemic has hit the retail sector but with time, it will surely get back to its feet. As a retail player, you have to stay prepared for the perfect bounce back. So, if you have been delaying the deployment of digital scales in your stores all this while, now is the time to take actions. You need to work with advanced gadgets to impress, convince, and win customers. Doing so will help you survive and thrive in the post-pandemic retail industry.

Author Bio:

As an owner of HiWEIGH, leading weighing company, Wade likes to keep abreast of the latest weighing technologies and market trends. With several years of experience, we have become one of the renowned retail and industrial-scale manufactures hiweigh.com all over the world. In his leisure time, he likes to  pen down informative articles for readers who are interested to learn more about the current trends in digital scale market.

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