Ways To Use Color Psychology In Marketing will be described in this article. The hues you choose for your branding and marketing are fundamental. You should not take these decisions lightly because you will utilize them to design your logo, website, ads, and so much more. Instead, you should intentionally select the colors you intend to utilize for your branding and marketing. How? Understanding color psychology and making use of the theory is crucial.
Top 8 Ways To Use Color Psychology In Marketing
In this article, you can know about Top 8 Ways To Use Color Psychology In Marketing here are the details below;
This article will cover the following topics to help you better understand color psychology and apply it to your marketing materials:
What is colors psychology?
The idea behind color psychology is that various hues can cause a physical or emotional response, which can then affect how people behave. This is about as straightforward as seeing red and becoming furious or seeing blue and feeling at ease. According to scientific research, the colors red and blue are correlated with different changes in blood pressure.
Color has a major influence on mood because of how it affects behavior. This makes picking the appropriate paint colors essential for establishing the mood of your home, according to Architectural Digest. Cool colors tend to relax while warm colors tend to energise.
The blue theme of Architectural Digest comes from color psychology marketing.
I don’t know about you, but staring at AD’s aspirational blue living room makes me feel calmer.
Your brand and your marketing efforts will be impacted similarly by the psychology of colors, which brings us to the following area.
Why does the psychology of color in marketing?
Whether you pay attention to color in marketing or not, it can have a significant impact. Whether they are aware of it or not, the colors you choose in your branding, including your logo and other marketing materials, elicit an emotional response in your audience.
Additionally, we make decisions based on emotion rather than rationality, as mentioned in our marketing psychology guide.
The bottom line is that when developing your brand and designing your ads, you must take color psychology into account.
How to use color psychology to improve your marketing
Here are some tips on how to use color psychology to increase the effectiveness of your marketing now that we have a better understanding of what color psychology is and how utilizing the right or wrong colors can affect your marketing.
1. Learn color psychology essentials
Understanding the fundamentals can help you use color psychology in your marketing efforts. Red can cause increased attention or anxiety, as we discussed previously, whereas blue might have an unfavorable soothing impact. Consider the following other basic color correlations when creating emotive ads:
- Red signifies elation, passion, rage, danger, action, worry, and strength.
- Orange is associated with creativity, friendliness, warmth, and enthusiasm.
- Yellow: joy, originality, optimism, happiness, and excitement.
- Green represents youth, vitality, nature, growth, and stability.
- Blue connotes steadiness, depth, peace, and trust.
- Purple symbolizes royalty, elegance, love, reflection, and peace.
There are several overlaps, as you can see. No single color—or shade of that color—can represent a single feeling.
2. Start with emotion first
Starting with the emotion you want your audience to feel is essential whether choosing a color scheme for new advertisements or revising your brand’s existing hues. Should they react in dread? Curiosity? Confidence? Take some ideas from these examples of moving advertising copy.
- Make careful to pick the appropriate hue after you are aware of the intended result.
- Consider this Lego campaign advertisement with the slogan “Make your own story.”
- Lego advertisement in orange using color psychology
The advertisement features Leia lounging in the sun next to a Lego version of Darth Vader who is grilling. With these Star Wars figures, it’s a humorous scene where they are inserted into a laid-back, enjoyable setting to create a new narrative. Orange is an inviting, open color that encourages creativity, therefore it makes sense that it serves as the background.
3. Get inspired by other brands
The easiest method to improve your use of color psychology is to pay attention to brands, websites, and advertisements and how the colors affect you. Check out Bloomscape, an online store for plants that caters to Millennial and Gen-Z customers.
The warm green homepage of bloomscape uses color psychology marketing.
The typeface and top bar are forest green, which straddles the line between rustic and fashionable. The pale peach, a warm, inventive reworking of Millennial pink, pairs beautifully with the cream, a cozy natural accent. Warm terracotta pots and the red and orange highlights on the plants balance out the variety of greens. The result makes me want to take care of my own plants, and even purchase a few succulents.
4. Keep it consistent with your branding
In a study on logo recognition conducted by the SEO firm Reboot, 78% of participants were able to identify the logo’s main color whereas only 43% could recollect the business name.
Make sure the color is consistent and present everywhere if your target market associates your brand with a specific hue. Because of this, maintaining color harmony with your branding is crucial, and the most successful brands understand this. Do you recall when Dunkin Donuts changed its name to Dunkin a few years ago? All those visual modifications with the same, recognizable color schemes.
Dunkin’ Donuts’ current and old logos use color psychology marketing.
Dunkin’ is a fantastic example because it uses orange, pink, and brown, as well as variants on these hues, to trademark everything. In most circumstances, the variety of colors and shades prevents your branding from looking two-dimensional or flat. Giving yourself the ideal palette to work with brings us to our following piece of advice. Also check Languages For App Development
5. Create a brand color palette
You want to avoid becoming one-note in your marketing, but you also want to keep the colors consistent. Even worse, this can appear spammy. Having a color scheme to work with that allows for some variability but establishes certain guidelines is the solution.
It’s time to create a brand color palette if you don’t already have one.
Here are a few examples of typical color schemes:
- Comparable: Colors situated next to one another on the color wheel.
- Contrasting hues that work well together are complementary.
- Monochromatic: Consisting of many tints or shades of a single basic color.
Check out the free design tool Coolors if you need some assistance or inspiration with your color scheme. It has sample palettes and can create your own instantly from a beginning color or even a picture.
6. Keep cultural context in mind
Not everyone perceives color the same way. In fact, according to MIT researchers, the words we have and employ to describe color differ depending on the language. Before even going into particular colors, there is a wide difference in color categories, with some communities having only three and others having up to twelve. Also check Pallyy Review
It follows that not everyone shares the same perceptions of color. Because of this, it’s critical to consider cultural context while developing your branding and marketing. Here is a great visual cheat sheet to use as a starting point:
7. Try to add some blue
Don’t worry if you’ve reached this point and think it’s overwhelming and impossible to keep track of cultural context, adhere to a color scheme, and rely on the fundamentals of color psychology. It will take some time and practice to get knowledgeable about color psychology fundamentals and include it into your marketing approach.
But in the interim, here’s a simple maxim: Add some blue when in doubt.
It appears that blue is the most widely used and favored hue in the globe. That could be one of the explanations for why the logos of some of the most popular firms in the world feature the color blue. It goes on and on: Facebook, Twitter, Vimeo, American Express, IBM, etc.
8. Run color tests with your audience
This may seem to contradict everything I’ve said thus far. However, in practice, it’s not always possible to anticipate how your audience will react to a certain hue, let alone specific shades, tones, or tints in your color scheme. A/B testing can be used in this situation. See which color your audience likes by experimenting with two backgrounds for your website’s buttons or adverts.
Then put that knowledge to use. The most effective technique to use color psychology to boost your marketing is in this way. Test, and test some more.
Make color psychology work for you
Color psychology will impact your marketing, period, so keep that in mind. The suitability of your brand colors for your company will be evaluated by your audience. A red, green, or blue button will elicit a quicker response. Regardless of whether you consider color psychology while creating branding or marketing designs, this will still occur.
Better to take advantage of it. The strategies you can employ to make color psychology work for you and your marketing objectives are briefly summarized below:
- Learn the fundamentals of color psychology.
- Start with the feeling
- Get ideas from competing brands
- Make a brand color scheme.
- Observe the cultural context
- Try including some blue.
- Don’t stray from your branding
- Test colors on your audience
- Good fortune!