Tuesday, June 28, 2022
How to Drive Traffic to Your Event Landing Page

How to Drive Traffic to Your Event Landing Page

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Your event landing page has 10 seconds to capture a visitor’s interest. That’s not a lot of time to spark an event-goer’s imagination and...
How To Scale Content Marketing Campaigns

How To Scale Content Marketing Campaigns

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Did you know that content marketing costs 62% less and generates up to three times more leads than outbound sales? That means you can...
5 Reasons Why Your Small Biz Needs Media Attention

5 Reasons Why Your Small Biz Needs Media Attention

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Have you ever thought about using media attention as part of your marketing strategy? Having an independent media source highlight your business can be...
We're inundated with text. Most social platforms are full of this or that post, that's text based, with an image or video. Even our phones, you see people speaking on them less than looking at them. However, your VOICE is powerful. Think about it, it's someone's birthday. What do they like to hear or see. Your voice singing them happy birthday or a txt message, "Happy birthday" Wall Street Journal writes about the growing list of apps that enabled voice communication, one to one but also in a group. How can you leverage your voice to build a better relationship with your customers and others? When people have a "life occasion" - birthday or otherwise send them a video message via FB messenger or other direct message. Use What's App to send a voice message to let someone know you're thinking about htem Call a customer and leave a voice mail (if they don't pick up). Just hearing your voice, might make them feel special. WSJ writes " Talking was the most popular way to communicate via cellphone in the fall of 2012, with 94% of survey respondents having done so in the prior week, according to consumer-research firm MRI-Simmons. By the spring of 2019, talking had fallen to least popular, behind texting, emailing, posting to social media and using chat apps, with just 45% reporting doing it in the prior week. In other words, less than half had used their phone for an actual phone call. " I know talking on the phone might feel quaint. However the human voice (and handshake) are still important forms of communication. Of course this leads me to remind you, that VOICE search will continue to grow. If you're not thinking of how to use Siri, Alexa and Google Voice in your marketing plans, do so.

Your Voice is Powerful. Use it to Connect with Customers.

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We're inundated with text. Most social platforms are full of this or that post, that's text based, with an image or video. Even our...
The Social Media Sites You Should Be Using for Marketing

The Social Media Sites You Should Be Using for Marketing

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Social media is something that everyone involved in marketing needs to take into account these days. No matter what your company offers, the people...
Making Connections with Your Customers through Partner Marketing and Direct Marketing Techniques

Making Connections with Your Customers through Partner Marketing and Direct Marketing Techniques

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If you are like most businesses you are looking for new ways to connect with your customers. You need to revitalize your marketing campaign or discover...

How Often Should I Use my Business Credit Card?

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Whether you’re starting a new business or are just now getting a credit card for your company, you will need to carefully manage how...

Planning Success for your Brand

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In the early days of your business you need to plan religiously. You need plans to build revenue, plans to provide a consistent, high...
5 Ways to Improve Your Visibility on Search Engines in 2019

5 Ways to Improve Your Visibility on Search Engines in 2019

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Whatever business you’re doing today, a considerable number of your potential customers use search engines. They use them to find the right businesses to provide...
Marketing Is Important. But What About the Customer Experience?

Marketing Is Important. But What About the Customer Experience?

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As marketers, and every business owner needs to be a marketer in some way, we focus on getting more leads and increasing sales. However,...