8 Impressive Reasons To Engage Customers With Attractive Content in SEO

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For achieving real digital success, all the content, from blog posts to the guest pieces on the third-party publications to service pages, must appeal...

Geofencing versus Geotargeting

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While Geofencing and geotargeting sound the same, they are actually quite different. Both marketing techniques use a customer’s location to deliver specific content. They...

10 Tips for Making the Choice of the Right Web Design Company

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A website, the basis of the digital presence of any business, requires constant attention, monitoring and updating. These are the indicators of the effectiveness...

Perks Of Using A Custom Printing Box For Your Business

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The modern world has a different definition for the business. Even though the product needs to be on point, but brands also need to...
Brand Management

Brand Management: 5 Effective Principles

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With digital marketing becoming an influential approach for most brands, the importance of brand management is often underrated. Simply put, brand management is the...

How to Turn Transactional Emails into Marketing Tools

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Something as simple as a confirmation email or receipt can tell more about your brand than your newsletters and PPC campaigns altogether. For a...
How To Scale Content Marketing Campaigns

How To Scale Content Marketing Campaigns

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Did you know that content marketing costs 62% less and generates up to three times more leads than outbound sales? That means you can...
In the early days of your business you need to plan religiously. You need plans to build revenue, plans to provide a consistent, high quality services and contingency plans in case these fall through. Even big, established business can have problems when they’ve not planned for difficult circumstances. Just look at KFC, who relied too heavily on a single delivery firm and found the majority of their branches due to a lack of chicken logistics problems held up their supplies. Putting all your eggs in one basket like KFC is clearly a bad idea, that’s why learning to plan is important. It’s a skill just like any other, and too few people put in the time to practising and developing it. For example, those who’ve not worked on planning don’t recognise that a plan that’s too unrelenting, that doesn’t give you the flexibility to change your approach when circumstances don’t line up with your expectations is just as dangerous to your business as not having any overriding strategy at all. To plan for success you need data. One valuable source of data is your business’ own history: you can see how revenue has risen and fallen in response to factors over the course of years, whether that’s decisions you’ve taken, new products you’ve launched and new hires you’ve brought in, or factors entirely beyond your control like the weather, the school year or wider financial conditions. Of course there are lots of reasons why you may not have applicable data. If you’re a new business, you simply don’t have this history to fall back: first time founders and CEOs have energy, ambition and a driving idea but not a great deal of experience. You may also be trying to make a decision that your previous experience simply doesn’t have a frame of reference for. If a business that for decades has prided itself on old fashioned, technophobic charm is trying to find the right brand marketing platform, there is simply nothing within the scope of their expertise to help them make that decision. It’s at times like this you consult market research agencies. Talk with the professionals about the decision you’re trying to make, the data you need and they will be able to come up with a programme of research and surveys to get you the information you need to feel fully informed. Successful planning for the future has to be founded on data, and decisions backed up by research not just so they are the right decisions, but so you can account for them to your employees, your investors and showcase your decision making to your clients as well!

Planning Success for your Brand

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In the early days of your business you need to plan religiously. You need plans to build revenue, plans to provide a consistent, high...

5 Tips to Strengthen Your Brand Value

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No doubt, you want to be the market leader in your niche as a business owner. There are brands, the ones that we trust, ones...

7 Reasons Why WordPress SEO is the Best Choice

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Are you trying to figure out what the right platform is going to be for your SEO needs? If you are, then one of...