A good brand can die if there’s a sufficient gap between the audience’s needs and the company’s ability to meet the requirements. So, even if the company has the potential, it gradually fades away because of a lack of effective marketing.
Since social media marketing is so viral nowadays, will it be enough to bring back a dying brand? Well, it can because social media can increase website traffic and attract new customers. So, let’s find out the truth about its actual potential.
What is Social Media Marketing? Why is it important?
When we use social media platforms like Facebook, Instagram, Linkedin, etc., to connect with the audience, increase website traffic, engage with customers, it is called social media marketing. It is a modern form of network marketing because, through social media, people expand their business networks. It’s an excellent platform to promote a company’s products, services, culture, and unique traits to attract customers and retain them.
Social media marketing is essential because it can give all companies an equal chance to connect with their buyers. Marketers can be more informed about their audience needs to plan the next marketing campaign accordingly. They help boost sales margin and brand awareness, which is helpful for any company; big, or small.
So, can social media marketing bring a dying brand back to life? The answer is yes, and also for several reasons. Let’s find out.
1: It gives you a better knowledge of your target audience
A dying brand becomes such because it does not know what its customer wants, and that’s how it faces a gap between customers’ and their interaction. Social media marketing can keep a brand engaged with its audience 24*7. A brand creates a product for a specific audience, and that audience needs to find it out.
With social media marketing at our doorstep, targeting the desired audience has been a lot easier. Facebook, Instagram, Twitter-everything offers you a filtering option that enables you to surf through the mass and select your preferred customers. It gives the brand a good chance of interacting with the audience that will understand its worth. So a dying brand can come back to life with this sort of marketing.
2: It is a cost-effective marketing solution
Social media marketing is not expensive at all like traditional media outlets. So, if the question is about bringing back a dying brand, this is the best marketing option for them. The brand has to keep on creating engaging content for its audience and maintain good interaction. That’s it, and the brand will be all set to stand up back on its feet.
Whether it’s a dying brand or not, cutting costs have always been the priority of businesses. But, for a dying brand especially, it is essential because they don’t have excessive finance to support new marketing agendas. That’s why social media marketing allows these brands to partake in network marketing with almost zero investment and higher returns.
3: It might improve your search engine rankings
Any brand will want to improve their online visibility to make sure they leave a lasting impression on the audience’s minds. So, if a brand manages to market its products well on Instagram, it reaches many followers, shares its posts, and increases search engine rankings. In addition, social media gives authenticity to the brands, which Google takes into consideration while ranking.
When a popular search engine like Google ranks the brand higher, it improves its dying status. Moreover, it can set a new benchmark in the world of network marketing when its search visibility improves. And, that’s how it gets hold of new customers.
4: It can increase website traffic
Why does a dying brand becomes dying? It’s because nobody visits their website, and that’s probably because nobody knows about them. A brand needs to campaign aggressively in its initial years to set up a reputation in customers’ minds. For that, website traffic is crucial because it can fulfill one’s network marketing agendas.
Social media is more than posting content and communicating with the audience. So, when a brand combines its SEO strategy with Instagram marketing, it attracts an audience and makes them regular visitors to your site. Now, it’s your chance to convert these regular visitors into potential customers, and bam! Your dying brand comes back to life.
Hence if you think it’s better to let a brand die when nothing is working, try out social media marketing. Instagram and Facebook are helping brands stand up back on their feet because of their vast user base. Expanding your network is essential for any brand, so if you want to do network marketing with almost zero investment, social media marketing is your choice. It does not only bring a dying brand back to life; it also helps them strengthen their market reputation. So, apply social media marketing carefully if your brands are facing a similar crisis.
Rogen Rosenberger is a professional content writer with years of experience in blogging. He graduated
from Standford University, California, and then started his career in blogging. He is also a freelance
content writer and contributed articles to Okey Magazine, Big Jar News, Global Business Diary , SmallBusiness Journals. Also, he is interested in travel, food, technologies, fashion, and much more.