The pandemic has caused an enormous setback to the economy, and per the stats, the world may take years in order to recover from this crisis. In fact, the aftermath of this pandemic could really make colossal economies fall into recession as there is no sign or growth rate increasing. The growth rate could even fall down to negative, and in order to pick up the situation in control, the countries may take a longer time.
During these hard times where, self-isolation is the only key to prevent the spreading of this disease, and in order to cope up with the upcoming situations, people can actually invest their time into something productive, which helps them in the future. The whole economy is shaking, and more or less every business, whether large scale or low scale, both are suffering.
When this worldwide pandemic is abated, surely there will be a directional change in the business sector. In today’s article, we will focus on what marketing strategies could be implied during the quarantine, which may help at some point when life gets on track.
6 Best Marketing Strategies to Follow
Social Media Can Be A Savior
Around 78% of B2C companies currently use social media for their marketing purpose. It can also be seen that 21% of digital marketing in a company is done with the help of Social media.
A good reputation is the host of a successful business. A business person can never compromise their brand image. For them, trends come and go in the field of marketing, but the basic always plays a vital role. In the same way, social media marketing plays a vital role when it comes to run a business successfully.
Investing in social media marketing is a wise business move in today’s scenario. It can list you some of its benefits that you must be aware of:
- It creates Brand Awareness
- Communicates your Authority
- Increases engagement
- Easy service and support
- Pocket friendly and affordable
The enormous use of social media in today’s era has started to play a vital role in an individual’s life. The usage of these sites in every field has turned itself into an irrefragable and an immortal affair which the individuals cannot dare to refute. We should pay a huge debt to these sites for making our hectic schedules easier and sometimes taking us out of stress as well.
Social media has really proven to be a great platform in order to attain great attention and make your business extend worldwide. You can interact with your customers, which you would have hardly done anytime soon in the busy schedule of yours.
Also, you can ask them about the merits and demerits, which may give a brief idea of how the business may have gone or will go in the future. You can make proper measures to enhance your business. Social media can really prove to be your best friend during these tough times.
Around 70% of the companies currently use this for their marketing purpose. It can also be seen that 25% of digital marketing in a company is done with the help of Email marketing and promotions.
Be sure that your email marketing objectives are integrated with your company’s marketing goals. Here is how email marketing is done:
1. Defining the campaign:
This phase is mostly about defining key email campaign concepts such as objectives, target prospects, compelling offers, design tone, frequency, monitoring results, and planning follow-ups. This is just an overall overview.
2. Setting up the database:
This can mainly be done with the help of the process known as email scraping. There are many techniques for scrapping actively targeted emails. From there, actually, you can create a Database of the emails.
3. Email content creation:
The content writers create relevant and engaging email content, which leads to desirable sales action. The content must be catchy.
4. Template designing:
Based on your requirements, you can either use pre-designed email templates or custom create new templates for your campaigns.
5. Campaign set-up and management:
You have to set-up and manage campaigns on a variety of email marketing software. You can use your in-house automation software for the purpose.
The customers are the ones due to whom the business sector flourishes if the rating by your customers starts to decrease, your business can go down suddenly.
However, if the ratings start to bet hiked up, then it attracts other customers adding on the trust of customers that have already invested in your business. They will always keep you as their first preferences, so gaining the trust of your customers is really important.
Try Google My Business
It is a tough time that we are going through and can really prove either a bane or a boom. It really pompous to spend your time in a productive way; one cannot just sit by and watch silently. There are many ways that can prove helpful; all you need is a mind full of ideas.
During hard times when every business clearly mentions that they are temporarily closed, you have to mention these details to your customers or ones who may be trying to find you.
Being the owner, it is your duty to inform your customers and update your Google profile after all the changes that your business is going through. Google is clearly mentioning how you can make changes to your business account.
Manage Your Budget & Expenses
The budget plays a pivotal role in keeping up your business in place. During these times, there could be chances of a recession, and you do not have to panic. The coronavirus pandemic will surely fade away, and the normalcy rate will again take its position.
Sudden decisions can be proved harmful. There will be many aspects that will change or maybe evolving. We couldn’t do anything but wait and watch. So, take control of your expenses. Try to save and use your money in something more reliable and try to be against any upcoming investment deals.
Focus on Your Upcoming/Pending Goals
This is a great time where you can finish all the works that are pending or were on your to-do list. Utilize every bit of time you have received and invest it into something fruitful. You can give a makeover to your website page, which may again attract the customers.
This is a perfect time to renovate your marketing schemes and think of growing your business. Those aspects which may not have been given proper attention could be addressed and taken care of in every detail. You can also hire some interns or freelancers to get the jobs done. A lot of people look for getting paid to write reviews jobs and other content. UpWork, GoAbroad, can also help.
All in All, these are the best business marketing strategies ideas that can really prove advantageous if thoroughly followed. These business ideas can really make you a step forward in spite of the crisis that the world is facing.
It is the time where you can pay attention to every detail that may be uncovered or untouched. Thus, keep in mind after the cloud of bad times, good times will always come and help to flourish.