Technology in general and artificial intelligence have transformed every facet of our lives. From work to play to everything in between, AI’s influence in our lives is growing with each passing day. Digital marketing is no exception to this rule. As automation and AI take center stage, digital marketing will become more personalized and hyper-targeted.
Interested in knowing how artificial intelligence can drive your digital marketing campaigns to success, then you are at the right place. In this article, you will learn about ways how AI can help your digital marketing efforts.
1. Know Your Customers
It all starts with identifying who your customers are and what their needs are. The more information you have about your customers the better chance you must cater to their needs. Thanks to the AI’s ability to identify patterns, you can easily uncover actionable insights from market research and customer data.
More importantly, digital marketers can also extract useful information from forums, live chat and social media platforms by implementing algorithms which use natural language processing. All this will give you a better idea about your customer preferences, sentiments, behavior, and pinpoints. This makes it easier for you to effectively target customers through your digital marketing campaigns.
2. Mapping the Buyer’s Journey
Once you know who your target audience is and what their preferences and pain points are, now it is time to map out a buyer’s journey. What really is a buyer’s journey? A buyer journey is a process that a customer goes through to become aware, consider, evaluate and purchase a product.
There are three stages involved in the buyer’s journey
As a digital marketer, your goal is to push the prospect forward to the next stage. That is exactly what artificial intelligence can help you with by enhancing the user experience at every touchpoint. Once you know which stage of the buyer’s journey they are currently, you can push relevant and valuable content that can convince them to move on to the next step and take the desired action.
3. Choosing the Best Marketing Channels
With dozens of social media platforms out there, deciding which platform to target becomes a daunting task. There are a lot of factors that you need to take into consideration before choosing the best marketing channel for your business.
Some of the factors include:
- Target audience
Who is your target audience and what are their preferences?
How long would your campaign last? How quickly do you need results?
How much money you are planning to spend to acquire new customers?
Is the return on investment worth it?
For example, if you need quick results, search engine marketing or pay per click advertising is your best bet. Similarly, if your target audience comprises teenagers, you should choose social media platforms such as Instagram, Facebook, Snapchat and TikTok to name just a few. AI can help you analyze all the data and help you make the right decision when it comes to marketing channels to target.
4. Keeping an Eye on Competitors
In today’s highly competitive digital landscape, you can not blend in. Therefore, it would be best to make your business stand out from the crowd. It would help if you kept a close eye on your competitors and their strategies. Artificial intelligence can help with a product matching system. This powerful automation tool compares your product’s images with your competitors based on price, size, color, etc., ultimately generating more traffic to your site and increasing your business’s ROI.
Additionally, take a closer look at things like posting frequencies, their best performing content, the type of post they publish, and demographics they are targeting to gauge the effectiveness of their digital strategies. With artificial intelligence on your side, you can reverse engineer your competitor’s website analytics and look at their link profiles. More importantly, artificial intelligence can also help you identify gaps in the digital marketing strategies of your competitors and tell you how you can capitalize on their weaknesses and get ahead in the race.
5. Content Creation
When you know about the pain points of your target audience, creating content your audience will love becomes far easier. AI tools can generate tons of useful content ideas that could resonate with your audience after analyzing the interests of your target audience. Some companies are also leveraging AI for content creation while others are using it to conduct research, which takes a lot of time and effort. AI can do the heavy lifting for you and help you enhance the effectiveness of your content marketing efforts. Deep learning algorithms takes things a step further and help writers improve their vocabulary and grammar.
6. Advanced Analytics
Lord Kelvin summed it up brilliantly when he said, “If you cannot measure it, you cannot improve it.” That is why analytics is at the heart of every successful digital marketing campaign. Artificial intelligence can allow you to identify and predict trends and adjust your marketing strategy accordingly. As a result, businesses can take right and timely strategic decisions. More importantly, you can allocate your marketing budgets effectively and get the best return on your digital marketing investments. You can also prevent your marketing budgets from going to waste by using artificial intelligence.
7. Personalized Customer Experience
According to statistics, 91% of customers say that they are more likely to shop with brands that personalize content and communication according to the interest of prospects. Netflix, Amazon, and Spotify all used the power of personalization to achieve massive success. You can also replicate their success by personalizing the customer experience.
By collecting useful customer data at every touchpoint, online marketers can tweak everything from website content to paid ads. Additionally, you can also send personalized recommendations, offers, deals and discounts to increase engagement. It will send a clear message to the user that you care about their preferences and are focused on delivering the best user experience, which would increase their trust in your brand and increase brand loyalty.
How do you think artificial intelligence will impact your digital marketing strategies? Let us know in the comments section below.