Content is the driving force throughout a buyer’s journey. From web search to landing on a page and moving towards the checkout, every nook of user experience requires perfection. To increase sales, one must keep an eye on different ways to an optimum level of perfection that makes a user stick around and take the action.
I am sharing the top 7 ways of increasing sales by content rich product page besides other content-focused strategies. Have a look at it to adopt the most rewarding one.
Produce A+ Content for Products
As you have your product reached the inventory and you have successfully enlisted the product as well without any descriptions and you are now complaining about fewer sales. It is like expecting an unfertilized egg to hatch.
The product description is of great importance in making the product page more tempting and appealing to the customers. Many of your customers would like to know the features, benefits, and value for money to form a purchase decision.
The eCommerce products need proper titles, descriptions, specified features, and any other related instructions about usage and warnings as well. Be sure to write them under the disclaimer, return policy, or another relevant tab.
Add Alluring visuals
Visuals like images, videos, and animations are proved to be convincing. With the help of these, it is easy for customers to analyze the product. The visuals assist them in quick purchase decisions. Imagine an enlisted product with supporting images. Many customers would have a vivid idea of what they are going to buy.
Conversely, clear, and high-quality product images could help them better understand the different aspects of the listed product. They can easily distinguish which one better suits them among all of the products belongs to a similar category.
The videos embedded in product pages next to the textual content enhance its significance and assist in attracting a huge number of potential customers. The content on your web pages is required to be updated. It can be updated on the basis of where it is being shown, the mindset of the target audience, and following the modern trends.
Optimize Content for SEO
Every product page bears an identity that defines its exposure in the search engine. In addition to configuring the overall SEO of the eCommerce website, merchants need to optimize the content of each product page for better search engine exposure and ranking.
Start optimizing the product pages following the search engine standards. Look for the industry-specific keywords to integrate the title tags, Meta descriptions, and headlines and mention them in the content in a natural way.
One of the major issues that eCommerce websites may face is duplicate content. Duplication of content means similar content may be published on multiple product pages. It may give a signal of plagiarized content to the search bots, which may earn you a penalty. To pursue higher search engine exposure, you need to remove such issues.
Highlight customer reviews
Reviews and testimonials fall under the category of user-generated content. It requires effort in collecting and exhibiting what your existing customers have to say about your products and services. This is the type of content that earns you credibility, which ultimately boosts sales.
According to a report by MyTestimonialEngine, as much as 72% of the consumers will not proceed with purchases until they read testimonials. To enrich your product pages with trusted and reliable content, reach out to your happy clients and consumers. Ask them to comment on their experience in consuming your products or services. Their reviews represent their problems and how they have solved them with your offerings. Sharing their experiences on your product pages may help the visitors relate to the struggle. Also, it would take interest in review the product that would finally bring you a lead.
Suggest related products
Do not leave the product pages bland by ignoring the importance of product recommendations. Customers like to shop more from a single store rather than going through the search experience again for a very similar product. The simplest form of this is the suggestion of other products from the same category. However, to make this appear in increased sales, work on advancing the recommendations.
Add a smart and personalized tool that automates product suggestions by analyzing data of cart items. Analyze the purchase history of previous users who added the order the same product to suggest items that people are really buying or viewing together. These tactics work like charm and result in increased eCommerce revenues.
Attach Product Documents to Page
A description, image, or video is not enough to brief the customers about its features, its use, and its functionality. It is the reason that eCommerce stores have created a lot of product documentation that is available only upon request or after making the purchase.
First, such documentation is in PDF, Excel, or other formats that is not published the way other text, images, and videos are posted on a product page. Secondly, the landing pages often lack the functionality of doing so.
You would need to add such a feature so that customers may download and possess all the information they need to know before asking about it or leaving the page in disappointment. The Magento 2 attach PDF to product fmeextensions.com is a reliable tool in enabling the landing pages of your eCommerce website to put the documents in various formats on display and allow the download. The stores using any other eCommerce platform may find an alternative solution in their respective marketplaces.
Make the calls to action speak
The foremost goal of optimizing the product pages is to drive customers and make them take the action. The customers are required to have a clear idea of what to do next after reaching the intended product page section.
If the add to cart button is difficult to approach then it doesn’t suffice the idea of seamless user experience. Besides having a will of buying the specific product, the difficulty in finding the “add to cart button” could change the customer’s mind. Your CTA needs to be prominent.
Improve the color scheme and textures of your product pages to make the integrated web elements resonate with each other. The color, text, size, and background of the CTA also need to be in contact with the theme of product pages. They are required to be more vibrant than other elements as it has a huge impact on your overall eCommerce sales.
Over to you
Optimizing product pages for boosting sales is a tricky job. The nature and scope of products may vary within an online store and even within categories. You can lay a strong foundation by following the ways I have discussed above in this post and move the page-level customization if feasible for your business model.
Basim Butt is a Digital Marketing Specialist at FME Extensions, a leading Magento Design and Development agency, famous for Magento 2 migration service fmeextensions.com. He has written multiple blogs on web design and digital marketing. You can find him on LinkedIn.