When it comes to increasing the visibility of your brand, there are many different ways that you can get the job done. At times, you may try to focus on marketing and advertising, getting the word about your business out to as many different people as you possibly can, in the hopes that a fraction of those people will view your content.
Other times, you may try to offer plentiful discounts and benefits for your services, although these won’t mean much, if you cannot pull customers in to use those services. Arguably one of the most important things that you will need for your business is a mascot.
Mascots have been proven to help businesses in plenty of different ways, ranging from being a visual connection for people to think of your business, to being an emotional connection. If you are looking for ways to boost your business, getting a mascot set up will do your business wonders. Here are some of the ways that a mascot can truly help your business out.
Mascots Explain Your Business
You may not realise it at first, but mascots have a fair bit of subliminal imagery that helps people understand what your business offers. When you first begin working on a character costume, you will need to think about how you want your business to be represented. One example, would be using an animal that is commonly associated with being smart, such as an owl, for an educational service. When people first see an owl, they will begin thinking of smarts and sophistication, as this is what owls are associated with. But it goes further than this. Often, a plain owl won’t cut it. If your business was one that offered teaching labs, then you may consider adding a white jacket, glasses, or a stethoscope to that owl. This immediately helps people who see that dressed-up owl as one associated with being a doctor or scientist, allowing them to get a grasp of what your business offers before they even look at your website. With the right construction of character, a mascot can easily describe your business. After all, pictures can be worth thousands of words, and that is part of the job of your mascot.
It doesn’t end here though. Consider how you want your mascot to appear once it is finished. Taking the owl example from before, would you want it to be a realistic owl or one that is stylised? Would it have the same colours as a traditional owl, or would it be brightly coloured and attention grabbing? Would it be a voiceless mascot or would it be the voice of your business? These can all drive subconscious connections and associations with your business. Many people associate brightly coloured, loud, and vibrant mascots with a younger crowd. On the other hand, a photorealistic owl in a lab coat may convey a more professional setting. It takes a lot of time to settle these questions and decide exactly what you want your potential customers to get from your mascot, but once you put the time into it, it will do wonders for your business.
Mascots Provide a Connection
Just about everyone knows about sports mascots that can be found at stadiums during large sports events. People will often crowd around these costumed people, interacting with them, and taking pictures of them. This is because mascots provide your business with a face, a character, and a voice. In total, a good mascot will provide your business with a solid connection to the people. A good mascot can provide an emotional connection to your business, far more than a logo can. Logos are often just images on a screen, whereas mascots aim to be the “character” of a business. If you want to really establish a close connection with your customers and audience, then taking the time to develop a mascot will help you out immensely.
Mascots Can Spread Farther Than Logos
Having a noticeable and recognisable logo is an important part of having a successful business. At the same time, it cannot do as much as having a successful mascot can. There are many examples out there of people recognising the mascot of a brand before the brand name itself. If you take the time to give your mascot a notable line, sound, or action, and you spread that trait through your marketing, there’s a good chance that people will come to associate that specific trait back to your business. Doing this can help potential customers learn more about your business, hear your business’s name, and so on. If you are concerned about getting the word about your business out, then coming up with a mascot might help you out in the long run.
Mascots Can Help with Designs
If you are still working on planning out your business or you are simply looking for a new way to market products, you can consider using your own mascot as inspiration. There are many companies and businesses out there that model products after their own mascots. If you are a business that is looking to find inspiration for a new line of products, then you can also use the introduction of a mascot to help you out with this as well. Mascots play an enormous role in marketing merchandise and creating a recognisable figure for your business.
Creating a mascot for your business is one of the best things that you can end up doing for yourself. It helps people get a grasp of your business, remember your business, and form a connection between your business and your potential customers. If you want to better your business, start investing in the creation of a new mascot today.