Everyone talks about what should be done in digital marketing campaigns in order to make it a success. Which tools to be adopted, which strategies to be implemented, which type of content to be planned and many more things that can make any campaign a super success? But it isn’t uncommon that even after all the necessary planning; companies fall short in some areas and wonder, where did things go wrong.
One of the important things in planning is to always keep an eye on things that should be avoided; as much as it is important to include the things that need to be included.
If marketers and business owners can avoid certain mistakes in their digital marketing campaigns; one can avoid huge loses and achieve the target successfully.
Here are 3 common digital marketing mistakes that should be avoided at all costs:
Missing out on the right audience:
One of the biggest mistakes that can cost a lot to agencies is that, they target the wrong audience. Targeting the right audience is the most crucial thing to do when one is investing in huge efforts to make any campaign successful.
Even if you are creating incredible content if it doesn’t reach the right audience; you will never get the desired results. Targeting the right audience; whether it is for your digital marketing campaigns or it is for b2b lead generation or any other b2b sales and marketing activity; the primary strategy always has to be – “targeting the right audience”.
This should not only be limited for the prospects who you think are mostly likely to consume your content; but one should also have a strategy in place that includes mapping the buyer journey, the online behavior of customers and even track cookies or site visitors.
Lack of customer-centric approach:
How are you going to sell the right thing to the right customer if you do not know your customer? It is imperative that you not only adopt a customer-centric approach but you inculcate the same approach in your team and the company.
Having a customer-centric approach is a culture and if your company doesn’t have a customer centric approach or culture; then there is going to a lot of gaps in your sales and marketing efforts.
Being customer-centric begins with understanding who your customer is and in order to achieve a customer-centric approach; one need to personalize and customize offerings.
A more personalized approach in all your marketing and even sales communication is essential. This personalization can win over your customers from the very beginning.
Did you know that customer-care begins way before the actual purchase of the service or product; well it’s true! The only reason the customers really want to invest in you is probably because you care to know about them and want to provide the best of services that are aligned with their interests!
Not making mobile a priority:
As a digital marketer or evangelist, it goes without saying that mobile should be an integral part of your business strategy. It is important that you get your mobile strategy in place considering the fact that most of your customers would want to interact with you or even leave feedback through their mobile phones.
Most businesses do not realize that not making mobile an integral part of their strategy can have huge consequences in terms of their reach and marketing efforts. In today’s market; it is a blunder not to have your website and other important marketing and sales tools mobile friendly.
Other than the above; not having measureable goals and objectives, not prioritizing data; not optimizing email marketing etc. can hamper your business to huge extent.
Any strategy especially for online businesses has to be comprehensive; all-inclusive and most importantly every function of the organization should be a part of the process; so that each one understands the value of the efforts. The process of avoiding mistakes starts with knowing what to avoid and this awareness needs to be inculcated in the company culture and also needs to be monitored from time to time to avoid loses.