In 2020, one got to know about these top digital marketing trends 2020, along with the innovations associated with this field. Knowing these would help you to be with the times, and successful in your online marketing endeavors.
So, let’s get acquainted with the latest innovations and digital marketing trends 2020….
Along these years, software developers have been able to enhance the effectiveness of chatbots’ to a mind boggling rate. Thanks to the deep learning algorithms and natural language processing. Rather than furnishing the customers with pre-framed answers to questions consisting of certain keywords, which was the traditional way; the recent versions of customer support software’s are able to understand the individual that is interacting with them.
In addition, answers from chatbots are not extracted from a database having a series of probable answers. Instead, the outcome of analysis based on the question posted and the online resources available. Chatbots are likewise able to serve multiple clients at the same time.
The advanced Chatbots advantage being enhanced quality of service at lower cost!
Majority brands deploying private messaging apps for direct connectivity
A number of organizations have already started to shift their focus on how to make optimum use of the private messaging apps. E.g. messaging apps such as WhatsApp, WeChat have become hugely popular. Rather than making use of emails, companies now a days have started making the use of private apps along with private messaging groups.
Going further, the major brands out there are having a go at monetizing the messaging apps and in the near future, it would be possible for the customers to pay for their purchases directly, by using the messaging apps. Easier monetary transactions.
Get trained on the use of these messaging apps and other social media platforms for marketing purposes; by enrolling into a suitable course amongst the available Digital Marketing Courses in Mumbai.
The use of Artificial Intelligence (AI) to predict human behavior
As per the experts, 2020 is said to be the year in which marketers can anticipate as to what one is going to say to their offer!
We are in times where we will be seeing AI predict the behavior of the consumers, so as to better the performance of your Digital Marketing strategy. As a result of this, we will not only be able to guess as to what our target audience is interested in, but also how each one of them reacts to various inputs.
The emergence of deep learning algorithm permits AI to anticipate events in line with the past trends, learn human languages, and this is just the beginning for the latest technology. As far as the major benefits of this innovation are concerned, they include enhancement of the overall marketing strategy, cost effectiveness and the potential to achieve higher retention rate.
The acceleration of voice-based search
As technology continues to grow rapidly with each passing day, it is but obvious that we will come across increasing number of individuals making use of smartphones having voice assistants.
Features such as Alexa, Google and Siri happen to be Digital Marketing friendly. Voice assistants are capable of searching for different things, loudly read text and also carry out voice dictation of the text messages for the user. That means one can be hands-free.
Voice based search is likewise essential, if you are considering your business. What it is doing is, boosting the growth of a mobile-friendly movement and doing value addition to local SEO. Voice search in addition to this, also helps in the increased use of Artificial Intelligence and also facilitates the prioritization of semantics of searches.
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The emergence and growth of Augmented Reality (AR)
Augmented Reality (AR) happens to be a technology that makes possible the blend of reality and digital content. That too in real-time. At present, AR has advanced so much that there are companies in the commercial real estate sector that offer virtual tours of their properties. During such tours, customers can alter the paint, furniture design, include new features and so on. This enables one in making a well-informed purchasing decision.
There are companies that are promoting AR implementation capabilities for Digital Marketing, offering tailor-made commercial AR software using which the users can try products under a mixed-reality environment. Imagine that you are thinking of purchasing a makeup kit; in such a case, you can try it while on the move, say in the cab, just by browsing internet using your mobile phone. It’s that simple!
These are the latest innovations and trends in 2020 that are all set to redefine Digital Marketing.
Digital Trainee (CEO & Founder )
LinkedIn Profile: https://www.linkedin.com/in/prashant-kadukar/