As in this situation of COVID-19, social distancing is an effective way to prevent the spread. So it’s time to uplift your brick and mortar store to the digital storefront.
It isn’t effective that people from the street visit your store. In this world of digitalization, all businesses need virtual visitors.
Looking for ways to increase website traffic?
Mainly there are two ways you can drive raised website traffic. The first one is the most famous yeah. you guess correctly. It’s Search Engine Optimization(SEO). The other one is by the paid marketing tactics you can also drive a considerable number of people to your website.
Let’s explore various ways to receive a huge amount of traffic to your website.
No matter whether you have a digital storefront or just want to head out towards digitalization. This guide to driving more organic traffic got you covered.
From small business marketing to marketing for the large scale enterprise, for all, it’s beneficial to consult a digital marketing agency to plan the various strategies to attract more visitors and have your website on the top of search results.
There are many on-page and off-page SEO strategies that work efficiently and effectively for driving increased website traffic. Check out the most effective ways to receive high-quality traffic to your website.
Do you have a strong online appearance to attract an audience?
Start with the digital appearance of your business. In the digital marketplace, your website works as your visiting card. So make sure to have a user friendly as well as search engine friendly website design.
Ensure that your website design is simple and easy for users to access. Making the audience wandering here and there for the relevant information leads them to leave your site quickly. For a decreased bounce rate, your web design must be attractive and easy to access. Top digital marketing agencies in Houston also provide the service of website redesign if required.
Do you know how effective the SEO-friendly Page URL is?
The website’s URL helps crawlers to understand what your business is about. It also allows people to know what you have to offer them. So, keep your site’s URL easy to read and understand by people as well as search engines.
It’s best practice to embed targeted keywords in the site’s URL. It’s been easy for search engines to crawl and index. Search engines will rank your website up on the SERP while people are looking for the relevant information.
How the website navigation helps you to get more traffic?
Navigation is an important factor while it comes to higher user experience. When the user clicks on any link or wants to view the other pages of your site, make sure they’ll be landed in the right place.
Straight forward website navigation helps the audience to access all your web pages easily. It increases the user experience and lets people stay on your site for a long time.
Did you apply an attractive colored-theme and your web pages’ fonts are readable?
When it comes to attracting visitors, how’s it possible to ignore your web site’s appearance(eye-catchy theme and readable fonts)? Make sure to choose the theme that people love to view.
The eye-catchy and engaging theme helps to attract more viewers to your site. And additionally, use the font family and font size that are easy to read. No matter how informative or helpful your content is, if it isn’t readable.
How XML Sitemap helps you to drive more organic traffic?
An XML sitemap is important because it helps search engines to understand what your website is offering. It works as a roadmap of your website for the search engines. And people will find you easily if your website ranks high on SERP.
For large-scale businesses or websites with more posts, an XML site map is the most useful way to let the search engine crawl and index each page of your website. Make sure to create a dynamic XML sitemap that never goes outdated if you add or remove any post/pages to your website.
Why is website loading speed still a bigger issue than you might think?
Website loading speed is one of the imperative ranking factors. As people will quickly leave your site if it takes time to load. The ideal website loading time is three to five seconds.
Make sure your website loads within the five seconds to engage your viewers on your website. Slow-loading websites increase the bounce rate, and leads to decreased website traffic and negatively affecting your ranking on SERP.
Did your website work the same on all devices?
Mobile-friendliness is one of the vital ranking factors. Make your website run the same on various devices such as laptops, mobiles, tablets, etc. Thus, it increases the chances of appearing in the search results while people search from other devices.
Nowadays, 257.66 billion active Smartphone users are there, and day by day, it’s continuously increasing. So it’s essential that your website can be accessed on all the portable devices to attract Smartphone users. As it’s convenient for people to search on their Smartphone for the relevant products/services.
Do you have any idea about how effectively keyword research impacts?
Keyword research is the most significant feature of SEO. When it comes to driving more website traffic, it’s essential to know how people are searching. What keywords they’re using while looking for the relevant product/service you’re offering.
Have strong keyword research and list down the rich keywords that you can use them in your content to attract your target audience.
How could your competitors help you to achieve your goals?
Competitor analysis is the most essential part of SEO. Visit your competitor’s websites and notice how they’re attracting users. Check for which keywords they’re getting more website traffic.
It gives you ideas about how people are searching for the products/services. Which kind of keywords they’re using while looking for the relevant products you’re offering. You can use those keywords and marketing strategies your competitor successfully implemented.
Is the content still a king?
Yeah…Content is still the king. Content plays an imperative role when it comes to attracting new visitors. Make sure to provide the truthful and relevant information people are searching for.
Well described and to the point content helps you to get engaged targeted customers and also attracts new visitors. As well as it’s only a way that encourages viewers to be your potential client.
Why does it require to optimize visual content on your website?
As we know that visual content attracts more visitors compared to text content. Posting images and videos with some trendy hashtags get the attention of many. It is required to optimize for the better performing website.
While using visual content on your website, don’t forget to optimize it for the increased website speed. Make sure to optimize image/video without compromising the quality of the visual content.
Do you want more customers to explore your services?
Why don’t you optimize your website for voice search? According to the study, most teenagers use voice searches while searching on the web. Day by day, the use of the voice search is increasing. And now, it is also a valuable ranking factor.
For the increased website traffic and higher SERP ranking, your website must be optimized for the voice search. For the better reach, marketers can use long-tail keywords to attract the targeted audience.
How do people become your customer if they don’t know about your business?
In today’s world of digitalization, how do you forget social media? It is the place where mostly all the people are active for different purposes. Why not catch them there and encourage them to visit your website. Houston SEO Services include social media marketing to drive traffic to your website.
Build a strong profile on various social media platforms. Keep posting about any updates, offers, sales, or the news you want that let your customers know about. As social media is the way that increases your brand awareness, boosts your leads, and sales in the digital marketplace.
Want to reach the target audience via a personalized way?
Reach to the audience and boost your visibility by sending personalized emails. Email marketing is a powerful way to stay connected with your target audience. Send them greetings for the special occasion with the latest updates and let them draw towards you.
When you update anything on your website or serve something new, let your customers know about them. Send them a personalized email and also send them coupon codes or any kind of discount you’re giving. Let them know when you have something to offer them.
Want to invest in digital marketing to drive more traffic?
Paid advertisement is the best way to get increased traffic on your website. PPC is one of the best marketing campaigns when it comes to higher ROI. With the paid Ads you can get increased traffic in hours.
Various social media platforms have their own advertisement channels. You can blend your marketing strategies and paid advertisement to get the increased traffic directly from the web as well as from the various social media platforms also.
Do you want more to bring more local shoppers to your brick and mortar store?-
For small business marketing, local search engine optimization works perfectly for increased leads and sales. Local SEO works by adding your geographical location to your website.
The significant benefit of the local SEO is it allows you to find on the SERP in the location-based search queries. Showing up your business in the local search drives more traffic and boosts your sales.
Looking for ways to enhance your business faster?
Create the content and post them on other websites to increase your brand awareness and ranking. Guest blogging is one of the most efficient and famous ways to build a strong relationship with your audience.
Search engine optimization for driving more traffic to your website isn’t only a piece of the pie that makes this easier. But guest blogging makes it easy for marketers to get higher leads.
Do you want to capture more leads from the various platforms?
It’s possible by having other websites link to your website. It works efficiently, especially when it is linked with high domain authority. When people search for the relevant products/services, links enable them to land on your website.
It takes a bit of time to generate quality links. But once you do it, you’ll receive continuous traffic to your website. Thus, high-quality link building is beneficial to get a constant flow of customers.
Thus, by following these proven ways, you’ll receive more traffic to your website.
Worried about how to walk through these ways?
Feel relaxed….!!! You can consult an SEO company in Houston to handle all the digital tasks. They’ll handle digital and make you free to focus on increased sales only.