If you’re not harnessing the modern tech to grow your venture, it’s about time you do!
Trailing behind in this era is not an option. You need to penetrate deep into the web to pick relevant tools for your growth. Be it individual or business. One shall never stop learning.
With that said, if you are willing to expand your business, mobile marketing apps bring superb solutions for all. Now you can communicate with customers, share your content, and tweak up your campaign while standing in line for coffee.
What is A Mobile Marketing App?
A marketing app deploys the art of promoting any venture to appeal to smart device users. It provides customers with customized, location, and time-sensitive information, so they get what they are looking for.
Everywhere you look on the street. You will spot at least three out of five people glued to their screens. This speaks of one fact only – mobile usage is increasing rapidly. As per the research from RescueTime, people generally spend an average of three hours and 15 minutes on their phones every day. While the top 20 percent of the smartphone users spend around four and a half hours.
This trend provides an incredible chance for business entities to tap and swipe their way to success.
Best Mobile Marketing Apps
One way to escalate your digital growth is through mobile marketing apps.
Below, we have listed fifteen mobile marketing apps that will get you maximum traffic and handle the business on the go.
Buffer is a social media management app with over 75K users. It is a scheduling app that integrates with a ton of other marketing apps to turn social media sharing into a breezy experience.
Since 2010, the developers have been upgrading this app from time to time. Its latest version tags along with three separate tools, including:
- Buffer Publish
- Buffer Reply
- Buffer Analyze
Its free plan allows you to manage about three social accounts and enlist about ten posts. However, you can upgrade to a pro or premium version if you want to work with a team or schedule more content.
The best quality of this app is its easy-to-use interface. It keeps everything simple and uncluttered. You don’t need months of training to get the hang around how it works.
Hootsuite is the world’s most popular social media management application, so far. It has served more than 10 million users across 175 countries.
It gives you the detailed information of specific elements
Once you have registered yourself here, you can pick the social networking sites like Twitter, Facebook, Google +, etc. We recommend you to register for the free version first. It lets you manage up to three social accounts and schedule 30 posts at one time. Some of its prominent features are:
- Social media security – protects user data using restricted algorithms
- Streams – keeps track of all your mentions
- Publisher – creates new posts for scheduling the social media posts
You can access the insight into team productivity and manage a higher number of social media accounts with the Enterprise Plan. Overall, the app is super simple for beginners with its drag-and-drop kind features.
Social Champ allows you to organize the content on all social platforms. You use a single interface and the feed updates automatically on all your social media channels.
It works on the facts mentioned earlier. The website states a study that found businesses have 71 percent of their customers online. So every business needs a savvy solution. Social Champ can help small entities like retail store owners and bakers as well as big shots like software houses to schedule their posts.
Some of its features include:
- Scheduling – you can export over 1000 posts in bulk and schedule them for days, weeks, and months to come
- Connecting Blogs – you can add your favorite blogs and automate posting once approved through Auto RSS Feed
- Single Click – it takes only one click to post on all social media profiles
- Tracking – you can monitor metrics of the content and see if it’s growing
- Mobile Automation – you can manage multiple accounts on the go
So far, Social Champ has posted 589306 posts on different social networks
Currently, the agency boasts having more than 20K users. The reason lies in its convenience, ease, and crisp handling of the complexities.
IFTTT (If This Then That) is an excellent service that allows you to automate repetitive tasks without any substantial coding knowledge. This platform enables you to create automations, called applets.
Essentially, an applet is a small application program, performing more than one function. They help your apps and devices to work together in new ways. You can create the connected experiences wanted by the customers at minimal costs.
Following are some of the ways you can automate social media accounts on Facebook and Twitter:
- Save links to Pocket – you can save long-form posts on Twitter for later reading
- Save Tweets to Google Spreadsheets – makes sure you don’t repeat yourself
- Favorite Tweet to add to Buffer – allows you to keep your Buffer queue topped up
- Update Google+ using Facebook Posts – automatically adds all your Facebook updates to Google+
Offers Hard Core Social Media Productivity Options
There are several possibilities you can explore on the platform of IFTTT. It connects with dozens of channels, and you can automate everything you want.
Mention is a social media monitoring tool. It keeps a tab on whenever someone talks about you or your business on the social channels.
It helps to generate leads, build connections, and protect your reputation. It offers a free plan where you can track up to 500 mentions each month for your brand, providing up to 3 search words. Here are some key features that might prove beneficial for your business:
- Set up alerts for your business name and keywords
- Track mentions across multiple platforms like Twitter and Facebook
- View the context of mentions
- Highlights priority alerts (you can share these with your team)
It is essential to monitor your name online. Mention makes it an uncomplicated process for you by tracking multiple websites.
Basic YouTube Studio Stats Look
YouTube Studio is the new home for video creators. It falls under the category of the best app for advertising business. You can keep a check on your presence online, expand your channel, and engage with your audience. The features that stand out in this app include:
- Creation and management of playlists
- Monitoring performance of the channel with reports and metrics
- Addition of subtitles to videos or crowdsource them for the community
- Allows you to comment and respond
There are many other characteristics of this app, like it will enable switching between the channel levels and videos.
Facebook Ads Manager
Over time, marketers and business owners have started spending less time on desktop and more on their mobile devices. The Facebook Ads Manager App was introduced to serve people to manage their ad campaigns on the go.
Currently, more than 800 000 advertisers use it each month. They consider it as an indispensable tool if you run a Facebook or Instagram app. Using this app, marketers can:
- Track the performance of ads
- Edit existing ads
- Edit budget and schedules
- Get push notifications
- Produce ads
It makes it easy to meet the people who love your business!
You cannot afford to stay away from the performance figures. As the name suggests, the Google Analytics app keeps you alert of your metrics. Its five key features include:
- Traffic reporting
- Conversion tracking
- Custom Dashboards
- Keyword Referrals
- Third-party referrals
This app lets you pull out surprising insights from this platform. It enables you to choose which areas of your marketing plan need fixtures.
Adobe Acrobat Reader
Handling those stacks of documents can take a toll on your mental health. Adobe Acrobat Reader comes as a knight in shining armor to solve this trouble. It helps you convert, sign, send, and manage PDF documents on any device. It comes with a string of capabilities. Some of these are:
- You can review and comment
- Get legal e-signatures
- Apply passcodes and permissions
- Fill and sign forms
- Track and share files online
- Open files from apps with public access
The company makes sure they stay on edge by introducing new features now and then. It has managed to make it to several lists of “best business apps 2020.” You can get instant access to new capabilities, updated features, and other enhancements. Indeed, it is more than a simple PDF platform.
WordPress offers an array of opportunities for marketers. It provides a robust, open-source content management system to streamline content creation. It is particularly famous for company blogs. There are multiple themes to benefit the marketing campaign. Meanwhile, other features include:
- Included contact form
- Support for parallax sections
- Support for mega menus for enhanced navigation
- Included analytics plugin
It is prudent to keep in touch with the WordPress community to stay competitive in the ever-evolving digital landscape. Your online marketing capabilities will substantially grow if you know how to move around the app and how to leverage it for the best results.
A marketing manager operates more than just videos and content appearing online. They need to tackle an entire team to make sure the campaign rolls in practical results. This is where the Asana app comes in quite handy.
More than a million organizations in 195 countries trust Asana. It empowers them to plan, organize, and execute marketing activities efficiently.
Its best features for marketing include:
- Monitor Progress with portfolios
- Give feedback with proofing
- Hit deadline with Timeline
- Work easily on forms
From kickoff to signoff, Asana helps to reduce the time and effort required to build a successful marketing campaign.
A Preview of the Trello Task Management Interface
Trello is another marketing management app that enables you to handle affairs on the go. The teams can use boards, processes, and power-ups to manage their marketing workflow. It lets the user:
- Create Editorial Calendar
- Generate Marketing Overview
- Figure out Event Planning
- Check out the Incoming Marketing Reports
- Track Task throughout the process funnel
Its workflow management system is worth appreciation.
Canva is an easy-to-use marketing platform enabling you to create a variety of graphics for your business. There are marketing brochures and event flyer templates that you can use. The traits that stand out in this app include:
- A library of graphics and images
- Share directly to social media
Whether its social graphics, a marketing brochure, or presentation – Canva helps you to come up with designs meant to knock off the prospects and compel them to convert.
This app brings the power to drive sales in the palm of your hand. It contains:
- Curated content
- Easy to use tools
- Collaboration features
Besides serving the marketing purpose, playing with templates and graphics is quite exciting for many users.
From design to marketing and tech to business, Feedly lets you discover great feeds from around the world. You can find the relevant latest content and share it via your social media profiles. It allows you to keep up with significant trends in your industry and build up expertise on those topics.
It connects with more than 40 million feeds. You can access them anywhere and enlighten yourself about the latest trends.
Its features include:
- RSS Feeds
- Keyword Tracking
- Share options
- Collaboration Tools
- Video Streaming
- App Integration
Feedly is a critical tool for marketing teams looking for quality and sharable content.
As a marketer, you must have at least five apps on your phone, connecting you to the digital advertisement pool. Make sure to have all the essential apps per your business needs. Use them, and you will figure out an outstanding marketing strategy.
And when you do, don’t forget to share your experience with us!