1) Use keywords that people actually use!
It might seem like common sense, but if you’re not using the right keywords on your site, then no one else is going to be able to either.
You want to create pages with keyword phrases that people would expect to find there. For example, if you sell shoes online, try including terms such as “shoes” or “sneakers.”
If you have a clothing store, include words such as “clothing,” “jacket,” or even “jeans.” These types of phrases will allow your site to rank well in search engines.
2) Include images that are relevant to what you offer.
Images play an important role when it comes to ranking high in search results. Images should show off the product or service being sold on your site, so they should be at least 300 pixels wide by 200 pixels tall (or any higher size that works best for you).
Your images should also be titled with the keyword phrases you are targeting, so that they pop up in relevant image searches.
3) Create a unique title and description for each page.
The first few lines of your title tag appear at the top of the browser when someone does a search.
They should be short and sweet, enticing people to click through to your website. The rest of the title tag (the part that doesn’t show up in the browser) appears in search results.
The description meta tag, on the other hand, is shown below your title tag in most browsers. It should provide a more detailed description of what your page is all about.
4) Create unique pages for each product or service.
This might seem like a no-brainer, but some businesses try to save time by having one page that lists all of their products.
This is a bad idea because search engines can only reliably rank the page if they know what exactly is on it.
So, instead of having one page that describes your product line, you should have one page for each product.
5) Use internal links to connect related pages.
One of the best ways to help search engines understand what your website is about is by connecting related pages using internal links.
If you have a page about Italian wines, you might link to it from your homepage, as well as from your page on wine glasses.
This helps the search engine know that all of these pages are related to one another.
6) Make your site easy to navigate.
While this might not seem super important, it can actually affect your search results.
The easier it is for people to find what they are looking for, the more likely they are to stay on your site and do business with you. This is why you need a sitemap that lists every page on your site.
These sitemaps should be easily accessible from every page on your website, and they should preferably be labeled with appropriate keywords as well.
If you use WordPress, we highly recommend installing the Google XML Sitemaps plug-in to optimize your site. This plug-in automatically generates a sitemap of your site, which is then submitted to Google and other major search engines.
7) Make sure your site is mobile-friendly.
Today, more people are using their smartphones and tablets to browse the web.
If your website isn’t optimized for mobile devices (if the text is too small, for example), people are less likely to spend a lot of time on your site—and this means they’re also less likely to do business with you.
Fortunately, most hosting companies offer one-click solutions for optimizing your site for mobile devices. If you host your website yourself, there are a number of plugins that will do the job.
So, before you do any of the other SEO recommendations on this list, we recommend working with your web developer to make sure your site is optimized for mobile devices first.
8) Make sure your site’s code is clean and easy to read.
Search engines will have a much easier time crawling your site if the code is clean and easy to read.
This means you should use coding best practices, and make sure there are no spelling or grammar errors anywhere in the source code.
You can also increase your site’s accessibility by making sure all of your images have “alt tags” that describe what’s going on in the picture. And, while you’re at it, make sure all of your plugins are up-to-date and clean as well.
9) Make sure your site’s content is original.
Google can spot a duplicate website a mile away, so you shouldn’t think about copying and pasting chunks of content from other websites and hoping nobody will notice.
Instead, if you’re lazy like most people, you need to hire a professional content writer to create some really good evergreen content for your target audience.
Make sure that all content on your site should be of high quality and aimed to provide information and support around the targeted keyword.
10) Encourage visitors to share your content.
If you want people to link to your site, you’re going to have to give them a reason. One great way of doing this is by creating fascinating, engaging content that people can’t help but share with their friends.
A great example of this is Buzzfeed, a site that consistently churns out viral lists that people can’t wait to share on Facebook.
If you’re having a hard time coming up with ideas, try looking at sites like Buzzfeed and figuring out what they do, then do the opposite.
SEO is a complex and ever-changing field, and the best advice we can give you is to stay up-to-date with the latest news. Thankfully, this is easy to do on sites like Business Magazine, so keep your ear to the ground if you want to succeed.
Alternatively you can always hire services of Los Angeles SEO, who can provide you with the help to get started. They won’t come cheap, but if you’re serious about your business then it’s an option worth considering. Good luck!